Dating coach Alex 'Hitch' Hitchens mentors a bumbling client, Albert, who hopes to win the heart of the glamorous Allegra Cole. While Albert makes progress, Hitch faces his own romantic setbacks when proven techniques fail to work on Sara Melas, a tabloid reporter digging for dirt on Allegra Cole's love life. When Sara discovers Hitch's connection to Albert – now Allegra's boyfriend – it threatens to destroy both relationships.
Hitch lands as a likable but uneven romantic comedy, carried largely by the chemistry between Will Smith and Kevin James rather than by any freshness in its premise. Critics were moderately warm on the first two acts but broadly frustrated by a third act that idles when it should deliver, and split over whether the film skews more toward genuine comedy or gentle romance — with most landing somewhere in the middle.
“The premise is intriguing, and for a time it seems that the Date Doctor may indeed know things about women that most men in the movies are not allowed to know, but the third act goes on autopilot just when the Doctor should be in.”
Roger Ebert·Chicago Sun-Times
“Considerably heavier on romance than comedy, Hitch stitches together relatively few laughs but generates enough goodwill and energy.”
Brian Lowry·Variety
Comedy, Romance
Dating coach Alex 'Hitch' Hitchens mentors a bumbling client, Albert, who hopes to win the heart of the glamorous Allegra Cole. While Albert makes progress, Hitch faces his own romantic setbacks when proven techniques fail to work on Sara Melas, a tabloid reporter digging for dirt on Allegra Cole's love life. When Sara discovers Hitch's connection to Albert – now Allegra's boyfriend – it threatens to destroy both relationships.
Hitch lands as a likable but uneven romantic comedy, carried largely by the chemistry between Will Smith and Kevin James rather than by any freshness in its premise. Critics were moderately warm on the first two acts but broadly frustrated by a third act that idles when it should deliver, and split over whether the film skews more toward genuine comedy or gentle romance — with most landing somewhere in the middle.
“The premise is intriguing, and for a time it seems that the Date Doctor may indeed know things about women that most men in the movies are not allowed to know, but the third act goes on autopilot just when the Doctor should be in.”
Roger Ebert·Chicago Sun-Times
“Considerably heavier on romance than comedy, Hitch stitches together relatively few laughs but generates enough goodwill and energy.”
Brian Lowry·Variety
Comedy, Romance